Webinar | Frontiers in Neuromarketing: Innovative Insights from IQS’s Neuro & Digital Lab

11 Juin, 2024 - 11 Juin, 2024

Neuromarketing represents a cutting-edge approach to understanding consumer behavior, merging neuroscience with marketing strategies to gain deeper insights into consumer decision-making processes. Through this seminar, Drs. Matute and Meyer will present the IQS Neuro & Digital Marketing Lab and explain its different potentialities and opportunities for academics and researchers. The Neuro & Digital Marketing Lab is an innovative space that uses iMotions technology and in which professors, researchers, companies, and students collaborate with the aim of advancing the knowledge of consumer behavior through the use of different neuromarketing techniques. These include encephalography with Neuroelectrics devices, galvanic skin response, the facial identification of emotions, or different eye-tracking devices. Through different examples, Drs. Matute and Meyer will explain how they are using the laboratory to enhance research, train students at the undergraduate, master's, and doctoral levels, and to develop consulting projects with companies from different sectors.

Register here!